Vrbnik lives žlahtina, and the changes of seasons are marked by the work that needs to be carried out in the vineyards or cellars. Almost all the families in Vrbnik have at least one vineyard and produce wine for their own needs, if nothing else. Some sell wine to tourists on their doorstep, while others have opened wineries, wine shops and wining and dining options and increased their production. In Vrbnik there are numerous family farms and cooperatives, and the notable assortment of products ranges from table to high quality wine, žlahtina and other white and red varieties, from sparkling wine and Žlahtno beer to dessert wine (prošek) and various types of brandy.